Jelly

Jelly is a brand identity project inspired by the "Sephora kids" phenomenon, where preteens disrupt beauty testers in stores, causing havoc. Jelly emerges as a solution to this issue — a skincare brand that is colorful, fun, and engaging, drawing inspiration from textures and sensory experiences. It aims to redefine skincare as something enjoyable, approachable, and straightforward, reflecting the essence of what skincare should be.